Guangdong Products Go Global! The Association Joins Shantou Promotion Delegation to Hong Kong to Showcase Quality Shantou Textiles

2026-03-24 10:00:02

On March 19th, the "Guangdong Products Go Global · Shantou Shines in Hong Kong" event was held at the Kowloon City Plaza in Hong Kong. Through activities such as specialty product exhibitions, food tastings, and intangible cultural heritage displays, Hong Kong consumers were able to experience firsthand the exquisite craftsmanship of "Shantou products" and the unique charm of Chaoshan culture. This event further built a bridge for economic and trade exchanges and cultural mutual learning between Hong Kong and Shantou, continuously enhancing the influence and reputation of Shantou brands in Hong Kong.

Party Secretary Wen Zhanbin of the Municipal Party Committee, Deputy Director Guo Shaowei of the Economic Affairs Department of the Liaison Office of the Central People's Government in Hong Kong, Hu Dingxu, Chairman of the Hong Kong Chiu Chow Community Association and Honorary Chairman of the Hong Kong Shantou Community Association, Cai Yongming, Member of the Standing Committee of the Municipal Party Committee and Head of the United Front Work Department, Gao Peixuan, Chairperson of the Hong Kong Shantou Community Association, Chen Younan, President of the International Teochew Federation, Lau Luen Hung, Chief President of the Hong Kong Chiu Chow Community Association and Vice President of the Hong Kong Chiu Chow Chamber of Commerce, Ma Jieqin, Supervisor of the Hong Kong Shantou Community Association, Huang Shurui, Honorary Chairman of the Hong Kong Shantou Community Association, and others sounded the gong to launch the event and toured the exhibition.

During the exhibition tour, distinguished leaders and guests visited the industry booths for guidance. Yu Shaofen, the association's secretary-general, introduced the featured products at the event. "Today, we've brought many unique products, including comfortable intimate apparel, high-tech fabric loungewear, Yingge essential oil-inspired cultural socks, Shantou-themed creative T-shirts, and knitted sweaters," she said.

At the scene, the association's secretariat enthusiastically and meticulously explained the fabric characteristics, craftsmanship advantages, and functional highlights of various products to merchants and citizens, while also gifting several high-quality textile products from Shantou to the attendees.

The event was held during the 5th Chaoshan Apparel Expo. The association set up a Hong Kong cooperation sub-venue through this event, livestreaming the bustling expo scene in real time to Hong Kong. This allowed merchants not only to experience the exquisite craftsmanship of "Shantou products" through fabrics and garments they could touch on-site but also to gain an intuitive understanding of the industry's development potential by "cloud" touring the exhibition.

The "Guangdong Products Go Global" Spring Campaign is a strategic initiative launched by Guangdong Province this year to promote high-quality products in both domestic and international markets. The "Shantou Products Shine in Hong Kong" event held in Hong Kong is Shantou City's active response to this strategy, deeply integrating the provincial platform of "Guangdong Products Go Global" with Shantou's industrial strengths. This event is jointly organized by the Shantou Municipal Bureau of Commerce, the Shantou Office of Hong Kong and Macao Affairs, the Shantou Overseas Chinese Affairs Bureau, the Hong Kong Shantou Community Association, and the Shantou Overseas Friendship Association, with co-organization by the Shantou Import and Export Chamber of Commerce, the Shantou Overseas Chinese Entrepreneurs Association, the Shantou Textile and Garment Industry Association, the Shantou Chenghai Toy Association, and the Shantou Overseas Chinese Youth Federation. The organizers aim to deepen economic and trade cooperation between Shantou and Hong Kong through targeted efforts to boost consumption, helping enterprises expand their markets and sales, enabling "Shantou products" to establish a stronger presence in the Greater Bay Area and connect with international markets, while continuously enhancing the influence and reputation of Shantou brands in Hong Kong.